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Google silencing alternative health websites

STORY AT-A-GLANCE

Have you noticed how it's getting more challenging to find non-mainstream health info in your search results lately? That's not your imagination — it's a deliberate tactic employed by Google to control the information you see. They're targeting websites that question

How Google Search Rankings Are Silencing Alternative Health Websites
Analysis by Dr. Joseph Mercola July 14, 2025

Google slashed traffic to Mercola.com by 99.9%, replacing years of trusted content with pharma-backed search results that promote junk food and drugs as "healthcare" solutions.

A new term, “nonaginate,” describes Google's tactic of wiping out 90% or more of alternative health websites’ visibility — a practice now threatening hundreds of holistic sources.

Under the guise of safety, Google uses vague policies like EEAT and YMYL to bury licensed doctors and researchers who question mainstream pharmaceutical narratives.

Google's so-called “quality raters” depend on Wikipedia for judgments about credibility — even though its anonymous editors openly oppose natural health and block factual corrections.

To protect your health freedom and privacy, I recommend ditching all Google products — from search to Gmail — and switching to platforms that respect your data and independence

pharmaceutical orthodoxy or promote natural approaches to health, even those that are run by licensed practitioners, researchers, and authors with longstanding reputations — myself included.

I've been sounding the alarm on Google's monopoly for several years now, and how they're gravely endangering the free-flow of information, particularly in the health industry. Google views alternative health as a threat to Big Pharma, and uses its search ranking system to severely reduce natural health websites' visibility and accessibility to the general public.

'Nonagination' — Google's Attempt to Suppress Alternative Health Information

In his Substack page, Bill Dembski, a researcher, design theorist, and mathematician, wrote an extensive exposé on "the evilization of Google," and how this nefarious company strategically dismantled the reach and visibility of alternative health websites, including Mercola.com. Dembski introduced the term "nonaginate" to describe a tactic that goes far beyond censorship.

• What does "nonaginate" mean? Dembski says this word was inspired by "decimate," which dates to the old Roman practice of eliminating "one-tenth of an unruly band of Roman soldiers." However, what Google does is so much worse, so using the word decimate is a grave understatement.

• It's much worse than decimation — Dembski then turned to the Latin term for 90, "nonaginta," and from here, he coined the word "nonaginate," saying that this was a better-suited word for what this company does.

"Nonaginate — hat tip to Google for inspiring the term — is thus defined as destroying at least ninety percent of a thing. Nonagination is therefore
much more extreme than decimation (in decimation's strict literal sense of only destroying ten percent). Google prefers to nonaginate sites it doesn't
like," he writes.

• I first-handedly experienced nonagination back in 2019 — Six years ago, on June 3, 2019, to be exact, Google implemented a broad "core update" that eliminated most Mercola.com pages from its search results. Virtually overnight, Google traffic to my site dropped by approximately 99.9%. . . . .