How Google Search Rankings Are Silencing Alternative Health Websites Have you noticed how it's getting more challenging to find non-mainstream health info in your search results lately? That's not your imagination — it's a deliberate tactic employed by Google to control the information you see.

STORY AT-A-GLANCE

Have you noticed how it’s getting more challenging to find non-mainstream health info in your search results lately? That’s not your imagination — it’s a deliberate tactic employed by Google to control the information you see. They’re targeting websites that question How Google Search Rankings Are Silencing Alternative Health Websites.

Analysis by Dr. Joseph Mercola July 14, 2025

• Google slashed traffic to Mercola.com by 99.9%, replacing years of trusted content with
  pharma-backed search results that promote junk food and drugs as „healthcare“
  solutions.
• A new term, “nonaginate,” describes Google’s tactic of wiping out 90% or more of alternative health websites’ visibility — a practice now threatening hundreds of holistic sources.
• Under the guise of safety, Google uses vague policies like EEAT and YMYL to bury licensed doctors and researchers who question mainstream pharmaceutical narratives
• Google’s so-called “quality raters” depend on Wikipedia for judgments about credibility — even though its anonymous editors openly oppose natural health and block factual corrections
• To protect your health freedom and privacy, I recommend ditching all Google products — from search to Gmail — and switching to platforms that respect your data and independence

Have you noticed how it’s getting more challenging to find non-mainstream health info in your search results lately? That’s not your imagination — it’s a deliberate tactic employed by Google to control the information you see. They’re targeting websites that question pharmaceutical orthodoxy or promote natural approaches to health, even those that are run by licensed practitioners, researchers, and authors with longstanding reputations — myself included.

I’ve been sounding the alarm on Google’s monopoly for several years now, and how they’re gravely endangering the free-flow of information, particularly in the health industry. Google views alternative health as a threat to Big Pharma, and uses its search ranking system to severely reduce natural health websites‘ visibility and accessibility to the general public.

See in PDF file:

• ‚Nonagination‘ — Google’s Attempt to Suppress Alternative Health Information
• Google Hides Behind Its So-Called ‚Policies‘
• From Crowdsourcing to Crowd Control
• Google Quality Raters Rely on Wikipedia for ‚Expertise‘ and ‚Trustworthiness‘
• Wikipedia Is Aggressive When It Comes to Censorship
• Google Is the World’s Biggest Monopoly
• Say Goodbye to Google Today
• Frequently Asked Questions (FAQs) About Google’s Search Rankings